How to Manage PPC on a Small Budget: Interview with Lisa Raehsler

On today's episode of the Internet Marketing Podcast, Andy is
joined by Lisa Raehsler, founder of BigClickCo to talk
about recent paid search updates and how you can master PPC on a
small budget. 


On the show you'll learn: 





How Google has changed from AdWords to Google Ads

What Pinterest's Promoted Pins are and why you should be
utilising it in your paid search campaigns 

The challenges when undertaking PPC with a small budget

How to manage your daily budget

How to determine how many campaigns you can afford

How to prioritise and set your Goals

Lisa's tips for how to narrow and reduce the scope of your
paid search campaign through Geo-targeting, match types and more

Why you might want to consider click to call ads 






Plus, as usual Lisa shares her top tip/key takeaway for the
audience. 


If you'd like to connect with Lisa, you can find her on Twitter
here and on LinkedIn here. You can also find her post, 15
Tips on How to Rock a Small PPC Budget here.


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