A New Dawn in Programmatic Display Advertising: Interview with Andy Houstoun

On today's Internet Marketing Podcast, Andy is joined by Andy
Houstoun Product Director at Crimtan, to talk about GDPR and a
new dawn in programmatic display advertising. He's also written a
guest post on the same subject for us and you can find that below
the show notes. 


Listen to the show and you'll learn:





What programmatic display advertising is and how it works

A brief summary of GDPR and how it's affecting programmatic
display advertising

The impact and fallout of GDPR - what has actually happened
since it was implemented?

How future legislation - EPR [Electronic privacy regulation])
will negate the effectiveness of cookies for tracking

How a focus customer lifetime value could be a safeguard
against the demise of tracking cookie effectiveness






Plus, Andy provides his top tip/key takeaway for the audience.


If you'd like to connect with Andy, you can email him
at ahoustoun@crimtan.com or call them
on +44(0)20 7821 6864. 


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