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  4. A New Dawn in Programmatic Display Advertising - Part Two: Interview with Andy Hounstoun
A New Dawn in Programmatic Display Advertising - Part Two: Interview with Andy Hounstoun

A New Dawn in Programmatic Display Advertising - Part Two: Interview with Andy Hounstoun

Internet Marketing: Insider Tips and Advice for Online Marketing vor 7 Jahren
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22:08

On today’s Internet Marketing Podcast, Andy is once again joined
by Andy Houstoun Product Director at Crimtan, for part two of his
podcast on the subject of GDPR and a new dawn in programmatic
display advertising. Missed the first episode? You can give it
a listen and read Andy's blog post on the same topic
here. 


To recap, over the course of the shows you'll learn:





What programmatic display advertising is and how it works

A brief summary of GDPR and how it’s affecting programmatic
display advertising

The impact and fallout of GDPR – what has actually happened
since it was implemented?

How future legislation – EPR [Electronic privacy regulation])
will negate the effectiveness of cookies for tracking

How a focus customer lifetime value could be a safeguard
against the demise of tracking cookie effectiveness






Plus, Andy provides his top tip/key takeaway for the
audience. 


Want to connect with Andy, you can find him on Twitter here,
email him at ahoustoun@crimtan.com or call Crimtan
on +44(0)20 7821 6864. 


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