How SEO Insight Reveals the Content We Need: Interview with Charlie Williams

On this week's episode of the Internet Marketing Podcast Andy
is joined by Charlie Williams, SEO consultant at Chopped,
and Strategist at Screaming Frog to talk about SEO and how SEO
insights can help to reveal the content that we need to be
producing. 


On the show you'll learn: 





How to know what kind of content to create and
the content that your audience is consuming

How SEO works as a feedback loop

Why mindset and framework is just as important as using
marketing tools

Charlie's tips for how to get the data that you need by using
tools like Google Analytics and Search Console

Why user surveys can be a great way to inform your content
marketing strategy






Plus, Charlie provides his top tip and key takeaway for the
audience. 


If you'd like to connect with Charlie you can find him on Twitter
here and on LinkedIn here and you can also find the slides from
his talk on the same subject earlier in the year here. 


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