#468 The Role of AI/Machine Learning in Ecommerce Personalisation: Interview With Jim Löfgren

On this week's episode of the Internet Marketing Podcast, Andy is
joined by Jim Lofgren, CEO at Nosto to talk about AI and
personalisation. 


On the show you'll learn:





Why personalisation is growing in importance and why it needs
to be a priority, especially in ecommerce

Why personalisation is a key part of customer experience and
extremely important on mobile

The impact of AI on personalisation, how it works and what it
can do

Tips for how businesses can implement AI

How your approach to personalisation should differ depending
on the vertical industry you operate in






Plus, as usual Jim provides his top tip/key takeaway for the
audience. 


If you'd like to connect with Jim you can find him on Twitter
here and and on LinkedIn here.


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