The Future of SEO is on the SERP: Rand Fishkin's Keynote Talk from BrightonSEO

On this week's episode of the Internet Marketing Podcast, we have
a slight change to the usual format, bringing you Rand Fishkin's
keynote talk from September's BrightonSEO conference.


Rand is one of our SEO heroes, he's the co-founder of Moz,
Founder of SparkToro and Author of Lost & Founder and his
talk focused on Google’s behavioral shift over the last few
years. Rand explains how Google has moved toward self hosted
answers and solutions and away from driving searchers to other
websites for the answers to their problems. He then provides his
top tips and strategies for how we as marketers can adapt to
these changes. 


During the talk you'll learn:





How Google is now sending less outbound traffic than ever
before

Where Google will show you self-hosted answers in their
results

Why SEO is becoming more difficult as a result

The tactics and strategies that we can adopt in response



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