#472 The Importance of Conversational Copywriting in Marketing: Interview with Nick Usborne

On today's episode of the Internet Marketing Podcast, Andy is
joined by Nick Usborne, copywriter and founder of
Conversational Copywriting to discuss exactly that,
Conversational Copywriting, it's importance in marketing
and why it works so well. 


On the show you'll learn:





Why it's important to write in a human way and try to be
genuine and engaging

Why marketing automation is great, but shouldn't imitate
conversational language

Why website aren’t just containers for words

If females make better copywriters than men

Why the web is an interactive medium - so you need to talk
their language

Why you should give/listen first and why loaves will come
back






Plus Nick provides his top tip/key takeaway for our
audience. 


If you'd like to connect with Nick you can find him on Twitter
here, on LinkdeIn here. You can also find his own page on
the Internet Marketing Podcast here where you can get
your FREE Guide to Conversational
Copywriting, PLUS 3 Instructional Videos.


Hosted on Acast. See acast.com/privacy for more information.