The Secret Life of Search: Interview with Katy Whittaker of Red C Marketing

In this week's episode we're joined by Katy Whittaker, Planning
and Insight Director at Red C Marketing.


In this episode you'll learn:





Why brand familiarity is key to increasing your SERP CTR

Why it's important to use both PPC and SEO to win the clicks
of "open minded" searchers

How Google Shopping results might increase organic CTR

How Google Shopping and Images are used by searchers to
discover new brands






To connect with Katy, visit:
https://www.linkedin.com/in/katy-whittaker-1b2ab618/


To download the Secret Life of Search whitepaper that Katy
discusses in the podcast, visit here:
https://www.redcmarketing.com/secret-life-of-search/


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