Common Marketing Automation Challenges and How To Overcome Them: Interview with Lindsey Pickles

On today's episode of the Internet Marketing Podcast, Andy
is joined by Lindsey Pickles, Director and Founder at Bright
Dials to talk about common marketing automation challenges
and how you can overcome them. 


On the show you'll learn: 





How to know if you've got the right automation platform for
your business

Why training your team is really important when it comes to
marketing automation

Why it's important to map and document your workflows and
processes and share your knowledge across the business

The impact of GDPR on marketing automation

How you can use marketing automation tools to show ROI and
get yourself more budget! 






Plus, as usual, Lindsey provides her top tip/key takeaway for the
audience.


 


If you'd like to connect with Lindsey, you can find her on
Twitter here and on LinkedIn here. 


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