#488 Marketing Rebellion: Why The Most Human Company Wins - Interview with Mark W Schaefer

On today's episode of the Internet Marketing Podcast, Andy is
joined by Mark W Schaefer, internationally-acclaimed speaker,
author and college educator, to talk about his book Marketing
Rebellion: The Most Human Company Wins and how there's been a
shift in power among brands and their customers. 


On the show you'll learn: 





How there's been a shift in power in terms of brand and
customers

How customers have become marketers for brands among the
rebellion against advertising

Why customers always win and why customer loyalty is becoming
harder to gain

Why Mark is against marketing automation and thinks it's the
enemy of great marketing

Mark's manifesto for human-centered marketing






Plus Mark provides his top tip for the audience. 


If you'd like to connect with Mark, you can find him on Twitter
here and on LinkedIn here. You can also find more info on his
books, his podcast and blog here. 


 


 


 


 


 


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