#490 The Latest SEO News You Need To Know! Interview with Barry Schwartz

On today's episode of the Internet Marketing Podcast, Andy is
joined by Barry Schwartz, keynote speaker, editor of Search
Engine Roundtable, News editor at Search Engine Land, self
confessed search geek, and CEO of RustyBrick in New York to talk
about the latest SEO news that we need to be aware of. 


On the show you'll learn: 





Whether or not Click Through Rate (CTR) affects your
rankings 

How CTR affects personalised results 

How Google detects YMYL (Your Money, Your Life) queries and
adjusts for it

How Google adjusts it's algortihm for categories of queries
but not industries 

How Bing has opened it’s API for index






Plus Barry provides his top tip/key takeaway.


If you'd like to connect with Barry, you can find him on Twitter
here.


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