#491 Humans vs. Machines in Marketing: An Interview with Brad Geddes of adalysis.com

In this week's episode we're joined by Brad Geddes. Author,
speaker and Co-Founder of AdAlysis.


Discussing the topic of AI and machine learning and its impact in
marketing, you'll learn:





The key strengths of humans vs machines (hurrah!)

Why the future requires humans & computers to work
together

Why lightning = beef

Why machines aren't quite ready to write all of your ads

How machine learning is impacting bid management in paid
media

Why larger corporations have a distinct advantage when it
comes to using machine learning






You can connect with Brad on Twitter @bgtheory or via
adalysis.com.


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