#502 How to Make Fake News For Links: Interview with Oliver Brett

On today's episode of the Internet Marketing Podcast, Andy is
joined by Oliver Brett, SEO Manager at Screaming Frog to talk
about how to make fake news for links.


On the show you'll learn:





Why you should consider fake product launches or blog posts
depicting weird or hilarious misfortunes in your marketing
efforts

Why you need to create a narrative that's lighthearted and
funny & work with an open minded client

Examples of when fake news or PR link bait stunts have worked
well including the Privy Pee & 

How you can find topical news stories to jump on the back
of 

The advantages and disadvantages of using this type of
content in your marketing effort






Plus, Oliver provides his top tip for the audience.


If you'd like to connect with Oliver, you can find him on Twitter
here and on LinkedIn here.


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