#504 Taking a Business From Zero to Ranking in Local Search: Interview with Darren Shaw

On today's episode of the Internet Marketing Podcast, Andy is
joined by Darren Shaw, Founder & President at Whitespark to
talk about how to take a business from nothing to ranking in
local search.


 


Darren presented at April's BrightonSEO conference and presented
a case study case study where he took a business from zero online
presence to ranking fairly well in the local results within about
5 months. He explains that it was a great opportunity to step
through the typical local search work one piece at a time to see
what impact each piece would have on rankings.


 


You'll learn all about that on the show, plus:  





How long it takes to go from absolutely zero online presence
to ranking in the local pack

How getting your citations indexed can actually impact
negatively on your rankings

The tactics or strategies that have the biggest impact on
local pack rankings






Darren also provides his top tips for the audience when it comes
to tanking in local search. 


If you'd like to connect with Darren you can find him on Twitter
here. 


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