#507 How to Optimize User Experience and Conversion Rate: Interview with Justin Christianson

On today's episode of the Internet Marketing Podcast, Andy is
joined by Justin Christianson, Author, Co-Founder and President
at Conversion Fanatics to talk about conversion rate optimisation
and how you can best optimise the user experience on your
site. 


On the show you'll learn:





Why you should be split testing and how you can do so

Why user experience isn't just about improving your
conversion rate

Why improving engagement with your visitors is important

Why it's harder to garner trust online today

Why the colour of buttons on your site should remain
consistent through the users journey






Plus Justin provides his top tip/key takeaway for the audience.


If you'd like to connect with Justin, you can find him on
LinkedIn here and on Facebook here.


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