#511 How To Reach The Unreachable Customer: Interview with Mark Schaefer

On today's episode of the Internet Marketing Podcast, Andy is
joined once again by Mark Schaefer, internationally-acclaimed
speaker, author and college educator to talk further about his
book, Marketing Rebellion: The Most Human Company Wins and how
you can reach the unreachable customer.


On the show you'll learn: 





Why you need to get creative to reach the unreachable
customer

How to remain memorable in a content overkilled world 

Why your price determines your brand

Why the answer to battling content overload isn't with more
content!

Why long-tail keywords remain valid as part of your marketing
strategy 






Plus, Mark provides his top tip for the audience. 


If you’d like to connect with Mark, you can find him on Twitter
here and on LinkedIn here. You can also find
more info on his books, his podcast and blog here.


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