#514 How To Grow Your Podcast: Interview with Benjamin Shapiro

On today's episode of the Internet Marketing Podcast, Andy is
joined by Benjamin Shapiro, host of the Martech Podcast and
founder of Ben J Shap LLC to talk about podcasting, how he grew
his audience and how you can grow yours.


On the show you'll learn: 


How Benjamin found his career fit as a marketer & why you
should use your inherent skills to your advantage (and how he
used his interpersonal skills to start podcast hosting)

Why we're seeing such a growth in podcast consumption right
now

The secrets to Benjamin's podcast growth & how you can
grow a podcast both organically and through paid acquisition

Why you need to learn how channels work and what timeline
goes into them to decide where you should focus your efforts

Why you need to understand the balance of marketing
foundation vs growth strategy






Plus, as usual, Benjamin provides his top tip/key takeaway for
the audience. 


If you'd like to connect with Benjamin, you can find him on
Twitter here and on LinkedIn here.


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