#515 Increase Your Revenue With Conversion Rate Optimisation: Interview with Jon MacDonald

On today's episode of the Internet Marketing Podcast, Andy is
joined by Jon MacDonald, Founder & President at The Good to
talk about Conversion Rate Optimisation (CRO) and how you can
improve your site and increase your revenue. 


On the show you'll learn: 





Jon's definition of what CRO is

Why you need to be making data-backed decisions when it comes
to CRO

The types of data that you should be looking at to improve
your conversions

Why you should always start with Google Analytics when it
comes to data analysis for CRO

Why you always need to be testing elements of your website

What your goal should be when reviewing your data






Plus, Jon provides his top tip for the audience. 


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