#518 Managing Search Terms with Google’s Match Type Changes: Interview with Brad Geddes

On today's episode of the Internet Marketing Podcast, Andy is
joined by Brad Geddes, Author, speaker, Co-Founder of AdAlysis to
talk about the recent updates in Google Ads and how they affect
you. 


On the show you'll learn: 


All about Google's recent changes to match types

How this pairs with the exact match change from last year

Whether or not the new match types are good or bad?

Whether or not the changes cause organisational issues?

How you can manage your query workflow with these changes/

Whether or not there are issues with duplicate keywords?

If negative keywords are affected or is it causing any
negative conflicts?

Brad's tips for how you can go about a larger query audit






Plus, Brad provides his top tip for the audience. 


You can connect with Brad on Twitter @bgtheory or
via adalysis.com.


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