#521 How To Create Content People Remember: Interview with Casie Gillette

On today's episode of the Internet Marketing Podcast, Andy is
joined by Casie Gillette, Sr. Director of Digital at KoMarketing,
a B2B agency based in Boston, MA to talk about how you can create
content that people remember. 


On the show you'll learn: 





The issues facing businesses with so much content out there
(there are over 4 million blog posts created a day, plus social,
plus video...)

How you can cut through the noise 

Why you need to be thinking about WHY you're creating content
before you start

Why no one wants your infographic! How to get better at
creating something our people actually want

The common mistakes that people make when trying to ensure
their content is SEO friendly 

Which businesses Casie feels are creating great content






Plus, Casie provides her top tip/key takeaway for the
audience. 


If you'd like to connect with Casie, you can find her on Twitter
here and on LinkedIn here. 


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