#524 Tips For Brands Entering The B2B/Amazon Business Marketplace

On this week's episode of the Internet Marketing Podcast, Andy is
joined by John Ghiorso, founder & CEO at Orca Pacific to talk
about Amazon and why you need to be take marketing on amazon
seriously. 


On the show you'll learn: 





How to get the most out of Amazon as a marketing channel for
endemic and non endemic brands (consumer service brands)

How you can leverage Amazon’s first-party shopper data to
target highly relevant audiences at the right time

Why you need to be thinking about Amazon when it comes to
search advertising 

Why you should be thinking about Amazon display
advertising 

Why Amazon display advertising is ideal for brands with
larger budget (10k+ per month)

Why smaller brands should focus on the search side of Amazon






Plus, John provides his top tip for the audience. 


If you'd like to connect with John you can find him on LinkedIn
here. 


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