#534 How To Digitise Word Of Mouth Using Consumer Generated Content & Community Marketing

On today's episode of the Internet Marketing Podcast, Andy is
joined by Toby Britton, co-founder & CMO at Miappi to talk
about how your brand can digitise word-of-mouth and create a
trusted content marketing strategy that gives results.


On the show you'll learn: 





What earned media and consumer generated content is

The difference between 1st party content and 3rd party
content

The benefits of consumer generated content 

Why consumers are becoming sceptical about influencer
marketing 

How community marketing works for brands & how it differs
from influencer marketing






Plus, Toby provides his top tip/key takeaway for the
audience. 


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