#535 Why I’m Moving All My Google Ad Campaigns Over to Smart Bidding: Interview with Rob Watson

On today's episode of the Internet Marketing Podcast, Andy is
joined by Rob Watson, founder at Freewheeling to talk about why
after 12 months of testing, he's moving all of his Google Ad
campaigns over to smart bidding. 


On the show you'll learn: 





How Google smart bidding has improved so much over the last
few years, and why it will keep on improving

The results that Rob has seen from recent tests from 3
different clients

Rob's 3 steps for achieving smart bidding success 






Plus, Rob provides his top tip for the audience. 


You can find Rob's talk from the Search Advertising Show, Google
Ads Smart Bidding Best Practise here. 


If you'd like to connect with Rob you can find him on on LinkedIn
here and on Twitter here. 


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