#536 Advertising, Automation & Smart Shopping: Interview with Kirk Williams

On this week's episode of the Internet Marketing Podcast, Andy is
joined by Kirk Williams, owner at Zato Marketing to talk
about attribution, why the marketing funnel isn't dead and why
smart shopping should include more data. 


On the show you'll learn: 





The current state of advertising automation 

Some of the limitations with automation and attribution

Why digital advertising isn't the dot com bubble

Why the marketing funnel isn't dead 

Why smart shopping is a black hole when it comes to data and
reporting

Why Kirk believes smart shopping should include more data for
it's users 






Plus, Kirk provides his top tip for the audience. 


If you'd like to connect with Kirk, you can find him on Twitter
here and on LinkedIn here. 


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