#537 Why Schema Markup is a Pivotal SEO Strategy For 2020: Interview with Martha Van Berkel

On today’s episode of the Internet Marketing Podcast, Andy is
joined by Martha van Berkel, co-founder and CEO
at Schema App to talk about Schema Markup and why it’s
a pivotal SEO strategy for 2020. 


On the show you’ll learn:





What Schema Markup is and why it’s important

How Schema is evolving and accelerating

How marketers are using Schema today

How to know what to optimise when it comes to Schema

Where Martha sees Schema Markup heading in the future






Plus, Martha provides her top tip/key takeaway for the audience.


If you’d like to connect with Martha, you can find her on
Twitter here. You can also find more information on how
structured data works here.


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