#538 How To Use Data To Acquire New Business Online: Interview with Adam Lundquist

On today's episode of the Internet Marketing Podcast, Andy is
joined by Adam Lundquist, founder at Nerds do it Better to talk
about how you can use data to help you acquire new business
online. 


On the show you'll learn: 





Why you should be optimising towards digital marketing based
conversion goals rather then profit based business goals

Why you need to concentrate on your landing pages and sales
processes rather than just ads

Why changing your offer can be the best conversion tests that
you can run  

How you can use data segmentation campaigns for success 

Why it's important to use data to get as granular as possible
(without going over the top!)






Plus, Adam provides his top tip for the audience when it comes to
using data to sell online. 


If you'd like to connect with Adam, you can find him on Twitter
here and on LinkedIn here. 


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