#542 5 Ways to Squeeze Every Drop of ROI Out of Your Site Content: Interview with Heather Lloyd-Martin

On today's episode of the Internet Marketing Podcast, Andy is
joined by Heather Lloyd-Martin, "pioneer of SEO content writing"
and CEO of SuccessWorks SEO Copywriting to talk about the
different ways in which you can squeeze every drop of ROI out of
your sites content. 


The show has a whole lead of content marketing tips you can put
into place right now. You'll learn: 





Why getting the most out of your content is so important
right now

How you can let Google bring leads to you

How content marketing and working on improving your content
can help you if you’ve previously relied on trade shows,
conferences or other types of face to face marketing

Why if your content isn’t positioning, you should talk to a
professional who can help

Why if you used to do a lot of onsite, you should talk about
how you can do things virtually

How you can use re-purposed content to build on
know-like-and-trust 

Why interviewing internal subject matter experts can lead to
excellent content that your readers will love






Plus Heather provides her top content marketing tip for the
audience. 


If you'd like to connect with Heather, you can find her on
Twitter here. 


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