#548 Lifecycle Marketing Through Programmatic: An Interview with Luke Westland from Crimtan

In this week’s episode of the Internet Marketing Podcast we are
joined by the Head of Creative at Crimtan, Luke Westland.


Luke shares his thoughts and advice on:





What lifecycle marketing is and how it's evolved through
programmatic

Why marketers shouldn't worry about losing their jobs to
programmatic advertising

The specific programmatic formats used by Crimtan to drive
conversions






You can connect with Luke via Crimtan at:





https://www.crimtan.com/

https://twitter.com/Crimtan

https://www.linkedin.com/company/crimtan

https://www.instagram.com/crimtan_global/






See ya next week!


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