#549 Applying User-Centered Design to Digital Marketing Activities: Interview with Becca Babajee-Pycroft of Box UK

This week we're joined by Senior User Experience Consultant at
Box UK, Becca Babajee-Pycroft.


Becca shares her insights into how you can apply user-centred
design techniques to digital marketing, including:





The first steps marketers can take to a user-centred approach

Why user journey mapping should be completed before you start
marketing

The importance in one to one feedback in the user testing
process






You can connect with Becca and Box UK via the following:


https://www.linkedin.com/in/beccabp/


https://www.boxuk.com/


https://www.linkedin.com/company/box-uk/


https://twitter.com/


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