#558 How To Stay in Love with Content Marketing: Interview with Joe Pulizzi

Back in May I was fortunate enough to interview Rand Fishkin on
this podcast. When I first heard about SEO, Rand and Moz were my
initial go-tos for all things SEO. I know this is the case for a
lot of marketers who entered the industry in the last decade and
a half.


The same can be said for today's guest, Joe Pulizzi, in respect
to content marketing.


Joe Pulizzi is the Founder of the Content Marketing Institute and
coined the phrase 'content marketing'. He spent 11 years at
Content Marketing Institute, selling the company in 2016.


So what's Joe been doing since 2016? We explore what Joe has been
focusing on over the last few years in the podcast as I look to
uncover what it is that keeps him in love with content marketing.


In today's episode we explore:





Joe's tips on how to keep inspired and creative

Characteristics of great content marketers

The unusual but highly effective way that Joe decided to
market his first fiction novel

The content marketing trend that Joe is most excited about






I loved speaking with Joe. His enthusiasm for content and
creativity came through in our discussion and his energy was
exactly the same when we weren't recording. I'm grateful that Joe
gave us his time and I'm so happy that after all these years we
finally get to bring one of the true pioneers of modern marketing
to the podcast.


CONNECT WITH JOE:


https://www.joepulizzi.com/

https://twitter.com/joepulizzi

Grab a copy of Joe's fiction debut in 'The Will To Die':
https://thewilltodie.com/

Joe's non-profit company, The Orange Effect Foundation:
https://theorangeeffect.org/






CONNECT WITH SITEVISIBILITY:


https://www.sitevisibility.co.uk/

https://twitter.com/sitevisibility

grow@sitevisibility.com






CONNECT WITH SCOTT:


https://www.linkedin.com/in/scottcolenutt/

scott.colenutt@sitevisibility.com






See you next week!


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