#569 How To Get Started with Brand Affinity Marketing: Interview with Rachel Pearson, Digital Marketing Manager at SiteVisibility

This episode is not sponsored by Wistia.


... but it may as well be. Rachel (our Digital Marketing Manager
at SiteVisibility) loves Wistia and we reference them throughout
this episode as a business that we think does an excellent job of
brand affinity marketing.


I'd heard the phrase 'brand affinity marketing' sneak more
frequently into Rachel's vocabulary and as it's something I've
not stumbled upon before, I figured the best place to learn about
the topic was right here on our podcast with you all.


In today's episode, Rachel and I discuss:





What brand affinity marketing is

How brand affinity marketing is different from brand advocacy

Rachel's favourite examples of brand affinity marketing from
companies and campaigns

How to achieve brand affinity

Why you might need to look beyond your marketing team to
achieve brand affinity

Resources to help you get started with brand affinity
marketing






DISCUSSED ON THIS EPISODE:





https://wistia.com/series/one-ten-one-hundred

https://www.thisgirlcan.co.uk

https://www.youtube.com/watch/?v=XjJQBjWYDTs

https://www.brandwatch.com/blog/brand-affinity

https://wistia.com/about/brand-affinity-marketing


https://www.sitevisibility.co.uk/blog/2020/08/06/what-generation-z-wants-from-your-brand/


https://pod.co/the-advertising-hour/finding-your-voice-with-doc-williams-ceo-of-brand-factory-inc






CONNECT WITH RACHEL:





https://twitter.com/realrachelfinch

https://www.fanmadefilmpodcast.com/






CONNECT WITH SCOTT:





scott.colenutt@sitevisibility.com

https://www.linkedin.com/in/scottcolenutt






CONNECT WITH SITEVISIBILITY:





https://www.sitevisibility.co.uk/

https://www.youtube.com/user/SiteVisibility

https://twitter.com/sitevisibility

https://www.facebook.com/SiteVisibility

http://instagram.com/sitevisibility






For all show ideas, guest recommendations and feedback email
marketing@sitevisibility.com


See ya next week!


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