#570 How To Create a Killer Content Brief with Lilach Bullock

In today's episode, we're joined by Lilach Bullock, blogger,
content marketing expert and speaker.


Lilach has extensive experience in all aspects of content
production and copywriting and probably cast her eyes over
hundreds or thousands of content briefs during her career. This
makes her the perfect person to join us in discussing the topic
of 'How To Create a Killer Content Brief'.


In today's episode we discuss:





Practical tips for creating robust content briefs

The importance of having a defined goal for everything you
produce

How vagueness or vanity can impact content briefing

The differences in content production and copywriting

The role copywriters play in turning ideas and visions into
defined briefs






CONNECT WITH LILACH:


https://www.lilachbullock.com/

https://twitter.com/lilachbullock

https://www.facebook.com/lilachbullockbiz/

lilachbullock@gmail.com






CONNECT WITH SCOTT:


scott.colenutt@sitevisibility.com

https://www.linkedin.com/in/scottcolenutt






CONNECT WITH SITEVISIBILITY:


https://www.sitevisibility.co.uk/

https://www.youtube.com/user/SiteVisibility

https://twitter.com/sitevisibility

https://www.facebook.com/SiteVisibility

http://instagram.com/sitevisibility






For all show ideas, guest recommendations and feedback email
marketing@sitevisibility.com


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