#591 Understanding the 'Why' Behind User Behaviour with Michael Loban, Chief Growth Officer at InfoTrust

In today's episode, we're joined by Michael Loban, Chief Growth
Officer at InfoTrust as we discuss the topic of understanding the
'why' behind user behaviour - and how to influence it!


In this episode we discuss:





Why storytelling skills are key in turning insights into
actions

Common pitfalls to avoid when trying to understand user
behaviour

Questions to ask yourself before investing in analytics
software

How to build your storytelling narrative

How using influence quadrants can help you to understand the
necessary actions to encourage specific user behaviours

Frameworks, resources and tools that can help you on your
journey






Referenced on this episode:





Peter Fader: https://twitter.com/faderp

Michael speaking on building narratives and creating
influence quadrants: https://www.youtube.com/watch?v=LrxJjluJKTw

Adam Grant: adamgrant.net

Looker: https://looker.com/

QuantumMetric: https://www.quantummetric.com/

Never Split the Difference by Chris Voss:
https://amzn.to/3c7x706

Michael Bernoff: https://michaelbernoff.com/






CONNECT WITH MICHAEL / INFOTRUST





https://infotrust.com/

https://www.linkedin.com/in/mloban/






CONNECT WITH SCOTT:





scott.colenutt@sitevisibility.com

https://www.linkedin.com/in/scottcolenutt






CONNECT WITH SITEVISIBILITY:





https://www.sitevisibility.co.uk/

https://www.youtube.com/user/SiteVisibility

https://twitter.com/sitevisibility

https://www.facebook.com/SiteVisibility

http://instagram.com/sitevisibility






For all show ideas, guest recommendations and feedback email
marketing@sitevisibility.com


Hosted on Acast. See acast.com/privacy for more information.