#595 The Intersection Between Advertising and Product with Paul Cowan, CMO of FreshBooks

Paul is CMO at the cloud-accounting platform, FreshBooks. Paul
has spent his career building, growing and promoting products and
has the distinct experience of working in product, marketing and
product marketing roles.


 


In this episode we discuss:


 


What happens in the intersection of product and marketing at
FreshBooks

Examples of marketing that's built-in to products

What SaaS product marketers can learn from the gaming sector

What can marketing teams learn from product teams and vice
versa

When to target broad audiences vs. when to go
feature-specific



 


Referenced on this episode:


https://looker.com/

https://trello.com/



 


CONNECT WITH PAUL / FRESHBOOKS


https://www.linkedin.com/in/paulcowan/

https://twitter.com/cowanpkc

https://www.freshbooks.com/



 


CONNECT WITH SCOTT:


scott.colenutt@sitevisibility.com

https://www.linkedin.com/in/scottcolenutt



 


CONNECT WITH SITEVISIBILITY:


https://www.sitevisibility.co.uk/

https://www.youtube.com/user/SiteVisibility

https://twitter.com/sitevisibility

https://www.facebook.com/SiteVisibility

http://instagram.com/sitevisibility



 


For all show ideas, guest recommendations and feedback email
marketing@sitevisibility.com


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