#600 Laugh Your Way To The Bank with Joseph Wilkins, Founder of FunnySalesVideos.com

In today's episode we're joined by Joseph Wilkins, Founder of
FunnySalesVideos.com to discuss... well, funny sales videos!
Joseph had a long career in creating traditional infomercials
before doubling-down on the creation of funny videos. He shares
with us this story and the techniques he uses to produce funny
sales videos that are seen by millions of users each year.


In this episode we discuss:


 


How Joseph applied his direct response marketing experience
to pivot into creating funny sales videos

How the Harmon Brothers inspired Joseph and his team to 'find
their funny'

How to create funny sales videos even if you don't consider
yourself a funny person

The similiarties and differences between creating
infomercials and funny sales videos

What you need in the first 5 seconds of a video to capture
someone's attention

What causes users to get bored, lose attention and stop
watching your online videos

Managing the balance of being disruptive without being
distasteful

Techniques for repurposing sales videos into snippets for
paid social ads

How Hollywood movies are becoming increasingly influenced by
the editing techniques used in online videos






Referenced on this episode:


https://www.pro-creative.com/

https://harmonbrothers.com/

https://www.drybarcomedy.com/






CONNECT WITH JOSEPH / FUNNYSALESVIDEOS.COM


https://funnysalesvideos.com/


https://podcasts.apple.com/us/podcast/how-to-make-a-video-go-viral/id1494603767

https://www.linkedin.com/in/wilkinsjoseph






CONNECT WITH SCOTT:


scott.colenutt@sitevisibility.com

https://www.linkedin.com/in/scottcolenutt






CONNECT WITH SITEVISIBILITY:


https://www.sitevisibility.co.uk/

https://www.youtube.com/user/SiteVisibility

https://twitter.com/sitevisibility

https://www.facebook.com/SiteVisibility

http://instagram.com/sitevisibility



 


For all show ideas, guest recommendations and feedback email
marketing@sitevisibility.com


Hosted on Acast. See acast.com/privacy for more information.