#601 How to Capitalise on Near-Future Paid Advertising Trends with Mike Rhodes, CEO of WebSavvy

In this episode we're joined by Mike Rhodes, CEO of WeSavvy and
AgencySavvy. 


Mike is the co-author of 'The Ultimate Guide to Google Ads' and
joins us to discuss some key trends that made it into the recent
6th edition of the book, in particular, Google's adoption of AI
driven smart features.


In this episode we discuss:


Is there a gap in marketing sophistication in Australia vs
the rest of the world?

How Mikes's approach to identifying trends and topics has
changed during the pandemic

How Mike prioritises the topics to cover when revising
editions of his co-authored book 'The Ultimate Guide To Google
Ads'

Red flags to look out for when considering a new
client-agency partnership

Are customers losing access to their data because of Google's
increased adoption of AI?

How Mike uses the mantra of 'trust, but verify' when
approaching new Google Ads 'smart' features






Referenced on this episode:


[Book] The Ultimate Guide to Google Ads:
https://amzn.to/3yae8fu

https://www.descript.com/

https://otter.ai/

https://copysmith.ai/

https://www.copy.ai/

https://www.trypencil.com/

https://writesonic.com/

https://en.wikipedia.org/wiki/GPT-2






CONNECT WITH MIKE / WEBSAVVY / AGENCYSAVVY


https://www.websavvy.com.au/

https://agencysavvy.com/

https://gafcourse.com






CONNECT WITH SCOTT:


scott.colenutt@sitevisibility.com

https://www.linkedin.com/in/scottcolenutt






CONNECT WITH SITEVISIBILITY:


https://www.sitevisibility.co.uk/

https://www.youtube.com/user/SiteVisibility

https://twitter.com/sitevisibility

https://www.facebook.com/SiteVisibility

http://instagram.com/sitevisibility



 


For all show ideas, guest recommendations and feedback email
marketing@sitevisibility.com


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