#603 How To Glean Customer Insights That Drive Remarkable Marketing with Dr Christine Bailey

In today's episode we're joined by Dr Christine Bailey, Founder
of Sophia Marketing and Author of 'Customer Insight Strategies:
How To Understand Your Audience and Create Remarkable Marketing'.


In this episode we discuss:





Have the principles for gleaning customer insight changed
over the last 20 years?

What makes an insight insightful?

The 5 sources of data you need for meaningful marketing
analysis

What's the #1 obstacle that prevents customer insight from
being gleaned?

Why monthly or quarterly marketing targets might actually
prevent remarkable marketing

Why getting outside of your comfort zone is a critical
component in gleaning meaningful customer insights






Referenced on this episode:


Christine's book, Customer Insight Strategies:
https://www.koganpage.com/product/customer-insight-strategies-9781789662504
& https://amzn.to/3umOoJt






Marketing Technology Landscape Supergraphic:
https://chiefmartec.com/2020/04/marketing-technology-landscape-2020-martech-5000/


[Book] Thinking Fast and Slow by Daniel Kahneman
https://amzn.to/3yG4H7L

[Book] Play Bigger by Al Ramadan, Dave Peterson,Christopher
Lochead and Kevin Maney: https://amzn.to/3wABlpn

Jolt by Richard Tyler: https://amzn.to/3voHyoo



 


CONNECT WITH CHRISTINE / SOPHIA MARKETING


https://uk.linkedin.com/in/drchristinebailey

https://twitter.com/christinebailey

https://www.sophiamarketing.co.uk/






CONNECT WITH SCOTT:


scott.colenutt@sitevisibility.com

https://www.linkedin.com/in/scottcolenutt






CONNECT WITH SITEVISIBILITY:


https://www.sitevisibility.co.uk/

https://www.youtube.com/user/SiteVisibility

https://twitter.com/sitevisibility

https://www.facebook.com/SiteVisibility

http://instagram.com/sitevisibility



 


For all show ideas, guest recommendations and feedback email
marketing@sitevisibility.com


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