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  4. #603 How To Glean Customer Insights That Drive Remarkable Marketing with Dr Christine Bailey
#603 How To Glean Customer Insights That Drive Remarkable Marketing with Dr Christine Bailey

#603 How To Glean Customer Insights That Drive Remarkable Marketing with Dr Christine Bailey

Internet Marketing: Insider Tips and Advice for Online Marketing vor 5 Jahren
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In today's episode we're joined by Dr Christine Bailey, Founder
of Sophia Marketing and Author of 'Customer Insight Strategies:
How To Understand Your Audience and Create Remarkable Marketing'.


In this episode we discuss:





Have the principles for gleaning customer insight changed
over the last 20 years?

What makes an insight insightful?

The 5 sources of data you need for meaningful marketing
analysis

What's the #1 obstacle that prevents customer insight from
being gleaned?

Why monthly or quarterly marketing targets might actually
prevent remarkable marketing

Why getting outside of your comfort zone is a critical
component in gleaning meaningful customer insights






Referenced on this episode:


Christine's book, Customer Insight Strategies:
https://www.koganpage.com/product/customer-insight-strategies-9781789662504
& https://amzn.to/3umOoJt






Marketing Technology Landscape Supergraphic:
https://chiefmartec.com/2020/04/marketing-technology-landscape-2020-martech-5000/


[Book] Thinking Fast and Slow by Daniel Kahneman
https://amzn.to/3yG4H7L

[Book] Play Bigger by Al Ramadan, Dave Peterson,Christopher
Lochead and Kevin Maney: https://amzn.to/3wABlpn

Jolt by Richard Tyler: https://amzn.to/3voHyoo



 


CONNECT WITH CHRISTINE / SOPHIA MARKETING


https://uk.linkedin.com/in/drchristinebailey

https://twitter.com/christinebailey

https://www.sophiamarketing.co.uk/






CONNECT WITH SCOTT:


scott.colenutt@sitevisibility.com

https://www.linkedin.com/in/scottcolenutt






CONNECT WITH SITEVISIBILITY:


https://www.sitevisibility.co.uk/

https://www.youtube.com/user/SiteVisibility

https://twitter.com/sitevisibility

https://www.facebook.com/SiteVisibility

http://instagram.com/sitevisibility



 


For all show ideas, guest recommendations and feedback email
marketing@sitevisibility.com


Hosted on Acast. See acast.com/privacy for more information.

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