#609 Lessons in Ueber-Branding with Branding Specialists, JP Kuehlwein & Wolfgang Schaefer

In this episode we're joined by Branding Specialists, JP
Kuehlwein & Wolfgang Schaefer. JP and Wolfgang have been
working together for over a decade, finding mutual fascination in
what it takes to become an ueber brand. Their research and
consulting work has also culminated in the release of two books
on the topic, 'Rethinking Prestige: Secrets of the Ueber-Brands'
(2015) and 'Brand Elevation: Lessons in Ueber Branding' (2020).


In this episode we discuss:


How JP and Wolfgang found their shared fascination in the
study of ueber brands

What triggered the creation of their latest book, 'Brand
Elevation: Lessons in Ueber Branding'

JP and Wolfgang's definition of what makes an ueber brand

Why can some ueber brands afford to spend less on
advertising?

The difference between a profitable brand and an ueber brand

Are luxury brands different to ueber brands?

What can cause the death of an ueber brand?



 


Referenced in this episode:


JP and Wolfgang's first book, 'Rethinking Prestige: Secrets
of the Ueber-Brands': https://amzn.to/3yFLVg3

JP and Wolfgang's latest book, 'Brand Elevation: Lessons in
Ueber Branding': https://amzn.to/2VaEFKr

https://www.kingarthurbaking.com/

https://www.patagonia.com/home/

https://uk.louisvuitton.com/eng-gb/homepage

https://www.freitag.ch/en



 


CONNECT WITH JP Kuehlwein & Wolfgang Schaefer:


https://ueberbrands.com/

authors@ueberbrands.com

jp@ueberbrands.com

https://zwoelfconsulting.com/



 


CONNECT WITH SCOTT:


scott.colenutt@sitevisibility.com

https://www.linkedin.com/in/scottcolenutt






For guest enquiries or to talk to us about anything podcast
related, email us at podcast@sitevisibility.com


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