#611 A Strategic Approach To Influencer Marketing w/ Influencer Marketing Consultant, Gordon Glenister

In this episode we're joined by Influencer Marketing Consultant,
Gordon Glenister. Gordon is a podcaster, speaker, CEO of
'Membership World' and recently authored the book 'Influencer
Marketing Strategy: How To Create Successful Influencer
Marketing'.


In this episode we discuss:


Is greater regulation needed in the field of influencer
marketing?

Did influencer marketing exist 100 years ago?

What is influencer marketing strategy?

What are the components that should feature in an influencer
marketing strategy?

When's a good time to collaborate with micro influencers?

Gordon's favourite b2b influencer marketing examples

Gordon's recommended influencer marketing software






Referenced in this episode:


Gordon's book, 'Influencer Marketing Strategy: How To Create
Successful Influencer Marketing': https://amzn.to/3eHsmMC

https://www.thebcma.info/

https://membershipworld.co.uk/the-social-ceo-index-report/

https://hypeauditor.com/

https://influencity.com/

https://www.takoomi.com/

https://www.thecornerlondon.com/






CONNECT WITH GORDON


Gordon on LinkedIn:
https://uk.linkedin.com/in/gordonglenister-influencermarketing-membership-speaker

Gordon's website: https://gordonglenister.com/

Gordon on Twitter: https://twitter.com/gordonglenister

Gordon on Instagram:
https://www.instagram.com/gordonglenister/






CONNECT WITH SCOTT:


scott.colenutt@sitevisibility.com

https://www.linkedin.com/in/scottcolenutt



 


CONNECT WITH SITEVISIBILITY:


https://www.sitevisibility.co.uk/

https://www.youtube.com/user/SiteVisibility

https://twitter.com/sitevisibility

https://www.facebook.com/SiteVisibility

http://instagram.com/sitevisibility






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