#613 How To Defend Yourself Against Marketing Failures with Dave Bunce & Matt Thompson from Morphio

In this episode we're joined by Morphio's CEO, Dave Bunce and
EMEA Market Lead, Matt Thompson.


Morphio is an AI-driven marketing insights platform, built by
digital marketers for digital marketers.


I've (Scott) been using Morphio for a few months and it's
starting to become a mainstay of my personal tech stack. The
intuitive design, peace-of-mind functionality and predictive
analytics are making paid media management a joy and so it made
sense to find out exactly what's happening behind the scenes at
Morphio, what's inspiring them in the SaaS world and what drives
their mission to protect us all from marketing failures.


In this episode we discuss:





Morphio's mission to empower marketers and make them happy

Why marketers should focus on being more strategic

Lessons into turning Morphio from an in-agency project to a
standalone SaaS product

The challenges of onboarding and training in marketing
environments

What's in Dave and Matt's tech stack that protects them from
marketing failures and improves their happiness?






Referenced in this episode:





https://sproutsocial.com/

https://asana.com/

https://trello.com/

https://designpickle.com/

https://www.hubspot.com/products/crm






CONNECT WITH DAVE, MATT & MORPHIO





https://morphio.ai/

hello@morphio.ai

https://ca.linkedin.com/company/morphio

https://ca.linkedin.com/in/davidcbunce

https://uk.linkedin.com/in/mlaurencethompson






CONNECT WITH SCOTT:


scott.colenutt@sitevisibility.com

https://www.linkedin.com/in/scottcolenutt






CONNECT WITH SITEVISIBILITY:


https://www.sitevisibility.co.uk/

https://www.youtube.com/user/SiteVisibility

https://twitter.com/sitevisibility

https://www.facebook.com/SiteVisibility

http://instagram.com/sitevisibility






Hosted on Acast. See acast.com/privacy for more information.