#628 Using SaaS Software To Surface SEO Quick Wins w/ Martin Hayman, Co-Founder of Twylu & RankCaddy

In this episode we're joined by Martin Hayman, Founder of Wild
Sprout, Co-Founder of the organic search tools 'Twylu' and
'RankCaddy', and author of the book 'The Organic Advantage'.


Martin worked at SiteVisibility back in the early 2010s and has
continued to work with SiteVisibility as a consultant under his
'Wild Sprout' umbrella. In recent years, Martin has ventured into
the world of building SaaS software, with his SEO tools Twylu and
RankCaddy.


In this episode, we discuss Martin's journey from in-house
marketer through to SEO consultancy and his more recent ventures
in SaaS product development.


In this episode, you'll learn:





How Martin built his first SEO SaaS products

How the pandemic has impacted Martin's outlook on work and
the development of Twylu and RankCaddy

How to build the identification of quick SEO wins into your
marketing routine

The importance of focusing on SEO fundamentals and avoiding
shiny object syndrome

9 of Martin's favourite SEO quick wins to help boost your
organic performance






Referenced on this episode:


[Martin's book] The Organic Advantage:
https://amzn.to/3Duziat

https://surferseo.com/

https://ahrefs.com/

https://www.clickflow.com/






CONNECT WITH MARTIN:


https://www.twylu.com/

https://www.rankcaddy.io/

https://twitter.com/martinhayman






CONNECT WITH SCOTT:


scott.colenutt@sitevisibility.com

https://www.linkedin.com/in/scottcolenutt






CONNECT WITH SITEVISIBILITY:


https://www.sitevisibility.co.uk/

https://www.youtube.com/user/SiteVisibility

https://twitter.com/sitevisibility

https://www.facebook.com/SiteVisibility

http://instagram.com/sitevisibility






If you have feedback, you'd like to be a guest, you'd like to
recommend a guest or there are topics you'd us to cover, please
send this to marketing@sitevisibility.com


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