#630 How To Successfully Promote Your Commitment to Sustainability w/ Pete Martin, Head of Strategy at Always Be Content

In this episode we're joined by Pete Martin, Head of Strategy at
Always Be Content. Pete shares with us his thoughts on how
businesses can best support and promote their commitment to
sustainability and eco-friendliness, without being accused of
greenwashing.


In this episode, we discuss:





The role marketers have in distilling and promoting important
scientific messages related to sustainability

How can businesses avoid being accused of greenwashing?

Why it's important for marketers to focus on the benefits of
sustainability

How learning about sustainability can propel the careers of
future CMOs

The Club biscuit problem!






Referenced on this episode:


manager-tools.com

https://bcorporation.net/

https://sdgs.un.org/goals

https://sdgcompass.org/

https://bimpactassessment.net/


https://www.cisl.cam.ac.uk/education/learn-online/business-sustainability-management-online-short-course 






CONNECT WITH PETE/ALWAYS BE CONTENT:


https://alwaysbecontent.com/

https://www.linkedin.com/in/peterdmartin/






CONNECT WITH SCOTT:


scott.colenutt@sitevisibility.com

https://www.linkedin.com/in/scottcolenutt






CONNECT WITH SITEVISIBILITY:


https://www.sitevisibility.co.uk/

https://www.youtube.com/user/SiteVisibility

https://twitter.com/sitevisibility

https://www.facebook.com/SiteVisibility

http://instagram.com/sitevisibility






If you have feedback, you'd like to be a guest, you'd like to
recommend a guest or there are topics you'd us to cover, please
send this to marketing@sitevisibility.com


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