#644 How To Integrate AI In Your Sales & Marketing Strategy, w/ Katie King, CEO of AI in Business

In this episode we're joined by Katie King, CEO of AI in
Business. Katie has authored two books on the developments of AI
in marketing and business. She released 'Using Artificial
Intelligence in Marketing' in 2019, before recently following up
with 'AI Strategy for Sales and Marketing'.


 


***Listener Discount*** To get 20% off Katie's latest
book, 'AI Strategy for Sales and Marketing', use the code PMK20
during checkout at koganpage.com.


In this episode, we discuss:





Can you developer a career in AI if you don't have a
technical background?

What is an AI summer?

The argument for why you should be considering investing in
AI solutions before it's too late

Why business investment in AI training is essential

The benefits of AI agility for small and medium businesses

Is AI reframing what it means to be creative?



 


Referenced on this episode:


https://www.weforum.org/

https://www.parliament.uk/about/mps-and-lords/members/apg/

https://www.mckinsey.com/

https://www.ibm.com/watson

https://courses.helsinki.fi/en/aytkt21018/126531969

https://www.pwc.co.uk/contacts/m/maria-axente.html

https://london.theaisummit.com/

https://theodi.org/person/caroline-gorski/

https://www.gartner.co.uk/en/methodologies/gartner-hype-cycle

https://concured.com/



 


CONNECT WITH KATIE/AI IN BUSINESS:


https://www.aiinbusiness.co.uk/

[Book] AI Strategy for Sales and Marketing by Katie King:

[Book] Using Artificial Intelligence in Marketing by Katie
King:



 


CONNECT WITH SCOTT:


scott.colenutt@sitevisibility.com

https://www.linkedin.com/in/scottcolenutt

https://www.sitevisibility.co.uk/

https://www.youtube.com/user/SiteVisibility



 


If you have feedback or you'd like to be a guest, please send
this to marketing@sitevisibility.com


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