#648 Lessons from 80s TV Advertising That You Can Still Apply Today, w/ Luke Cairns, Head of Production at Hightower Video

In this episode we're joined by Luke Cairnes, Head of Production
at Hightower Video. Luke is a video historian, and being born
1979, looks back fondly on classic TV adverts from the 80s.


 


In this episode we discuss nostalgia, 80s video production
techniques that can still be applied today, and everything we're
happy to leave in the past including:


Early forms of influencer marketing in 80s TV ads

TV advertisers that became filmmakers

How creative freedom has changed for videographers since the
80s

Concepts and principles from 80s TV ads that can still be
applied today (and those that should be left behind!)






Referenced on this episode:


Dunlop 'Tested for the Unexpected' ad:
https://www.youtube.com/watch?v=NLWWtgqDG2M&ab_channel=Leodegan

Levi's 'Laundrette' ad:
https://www.youtube.com/watch?v=wT4DR_ae_4o&ab_channel=MarcelVisser

Cinzano 'Airline' ad:
https://www.youtube.com/watch?v=rkjidE0WnAI

Red Rock Ciders ads w/ Leslie Nielsen:
https://www.youtube.com/watch?v=7hqwBR8jzK4&ab_channel=headbang0r

Verizon ad directed by Michael Bay:
https://www.youtube.com/watch?v=yj9yt1M7S-8&ab_channel=GeniusKingdomMovies

Hovis Bike ad by Ridley Scott:
https://www.youtube.com/watch?v=6Mq59ykPnAE&ab_channel=carltonreid

United Colors of Benetton ad from 1986:
https://www.youtube.com/watch?v=hLWidCllIgY&ab_channel=ewjxn



 


CONNECT WITH THE LUKE/HIGHTOWER VIDEO:


https://www.hightower.video/

https://www.linkedin.com/in/lukecairns/



 


CONNECT WITH SCOTT:


scott.colenutt@sitevisibility.com

https://www.linkedin.com/in/scottcolenutt



 


CONNECT WITH SITEVISIBILITY:


https://www.sitevisibility.co.uk/

https://www.youtube.com/user/SiteVisibility

https://twitter.com/sitevisibility



 


If you have feedback, you'd like to be a guest, you'd like to
recommend a guest or there are topics you'd us to cover, please
send this to marketing@sitevisibility.com


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