#652 2022 Social Media Trends w/ Cat Anderson, Head of Marketing EMEA at Sprout Social

In today's episode we're joined by Cat Anderson, Head of
Marketing EMEA at Sprout Social. Sprout Social has just published
their second annual UK & Ireland Index Report, surfacing the
latest trends in social media marketing and consumerism.


 


In this episode we discuss:





How Sprout Social create their annual Index Report

What are the preferred methods of customer service
communication in the UK & Ireland?

Why have businesses in the UK and Ireland been slow to adopt
messaging solutions like WhatsApp to support customer service?

Are businesses asking too much of social media managers?

Are brands aligned with consumers with respect to the
integration of AR, VR and Metaverse functionality?






Referenced on this episode:


The 2022 Sprout Social Index Report, UK & Ireland:
https://sproutsocial.com/insights/data/uk-ireland-social-media-trends-2022/

The 2022 Sprout Social Index Report, US:
https://sproutsocial.com/insights/data/social-media-trends-2022/






CONNECT WITH CAT/SPROUT SOCIAL:


https://sproutsocial.com/

https://twitter.com/sproutsocial

https://twitter.com/Cat_grl






CONNECT WITH SCOTT:


scott.colenutt@sitevisibility.com

https://www.linkedin.com/in/scottcolenutt






CONNECT WITH SITEVISIBILITY:


https://www.sitevisibility.co.uk/

https://www.youtube.com/user/SiteVisibility

https://twitter.com/sitevisibility

https://www.facebook.com/SiteVisibility

http://instagram.com/sitevisibility



 


If you have feedback, you'd like to be a guest, you'd like to
recommend a guest or there are topics you'd us to cover, please
send this to marketing@sitevisibility.com


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