#669 How Netflix's New 'Basic with Ads' Tier Impacts Marketing

In this episode I explore the introduction of 'Basic with Ads'.
This is Netflix's new subscription tier, rolling out across
several countries in November 2022. It's also their public launch
into offering advertising space within their streaming platform.


I reflect on how this change could impact marketers and
consumers, with an increasing number of platform-specific ad
platforms having emerged over the last decade.


I also explore the unescapable questions we now seem to face as
consumers and as marketers. How much ad intrusion are we willing
to accept? How much are we willing to pay for our privacy?


Let us know your thoughts by Tweeting us @SiteVisibility or
emailing me at scott.colenutt@sitevisibility.com


This is the article I reference at the beginning of the podcast
from Marketing Week:
https://www.marketingweek.com/netflix-ads-sold-out/


See you next week!


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