#681 Getting Comfortable with Data Analysis, with JJ Reynolds, Head of Marketing and Analytics at Media Authentic

In this episode, we're joined by JJ Reynolds, Head of Marketing
& Analytics at Media Authentic. JJ joins us to share his
advice on how to get more comfortable with data analysis.


 


In this episode we discuss:





JJ's journey from videography becoming a Head of Marketing
& Analytics

The role of curiosity in data analysis

The importance of documenting your marketing hypotheses

Do you need data science skills to be a data analyst?

Getting over the fear of asking challenging business
questions

How to structure the perfect marketing insight






Referenced on this episode:


Never Split The Difference by Chris Voss: (UK)
https://amzn.to/3RJ1ePK (US): https://amzn.to/3I8Snnh






CONNECT WITH JJ/MEDIA AUTHENTIC:


https://mediauthentic.com/

https://betterthandata.com/



 


CONNECT WITH SCOTT:


scott.colenutt@sitevisibility.com

https://www.linkedin.com/in/scottcolenutt



 


CONNECT WITH SITEVISIBILITY:


https://www.sitevisibility.co.uk/

https://www.youtube.com/user/SiteVisibility

https://twitter.com/sitevisibility

https://www.facebook.com/SiteVisibility

http://instagram.com/sitevisibility



 


If you have feedback, you'd like to be a guest, you'd like to
recommend a guest or there are topics you'd like us to cover,
please send this info to marketing@sitevisibility.com


 


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