#685 The Importance of Collaboration within Email Marketing w/ Darren Teague, Senior Account Executive and B2C Team Lead at Spotler

In this episode we're joined by Darren Teague, Senior Account
Executive and B2C Team Lead @ Spotler, the group that houses the
popular email marketing platform Pure360. Darren joins us to
share his thoughts on using business learnings to inform email
marketing success (and vice versa!).


As one of our partners, we’re extremely excited to have recorded
this show with Darren!


Spotler is Europes leading Marketing Automation and Customer
Experience software group, providing over 5000 companies globally
with the technology, strategy and tactics to be better marketers.


You can find out more about what they do and why they do it here.
They’re also offering a free Marketing Automation Audit to help
time-constrained marketers identify where to focus their energy
most.


Book in for a free audit by the amazing Darren Teague here.


Alternatively, you can contact Darren directly on
darren.teague@spotler.co.uk or on LinkedIn here.


 


In this episode we discuss:





Do brands have to have dedicated email marketers to be
successful with email marketing?

Email marketing myths that Spotler look to debunk

Looking beyond beyond the email marketing channel to inform
email marketing campaigns

How email marketing can inform ideas for other marketing
channels

The importance of sharing business learnings across
departments






Referenced on this podcast:


[Book] Start with Why by Simon Sinek on Amazon UK:
https://amzn.to/3JAXhsz

https://www.blacktomato.com/

https://www.patchplants.com/gb/en/



 


CONNECT WITH SPOTLER:


https://spotlergroup.com/

https://www.pure360.com/



 


CONNECT WITH SCOTT:


scott.colenutt@sitevisibility.com

https://www.linkedin.com/in/scottcolenutt



 


CONNECT WITH SITEVISIBILITY:


https://www.sitevisibility.co.uk/

https://www.youtube.com/user/SiteVisibility

https://twitter.com/sitevisibility

https://www.facebook.com/SiteVisibility

http://instagram.com/sitevisibility



 


If you have feedback, you'd like to be a guest, you'd like to
recommend a guest or there are topics you'd like us to cover,
please send this info to marketing@sitevisibility.com


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