#688 What's New In TV Advertising? with Steve Wild, Head of Sales at Sky AdSmart

On today’s episode of the Internet Marketing Podcast, Scott
speaks to Steve Wild, Head of Sales for Sky AdSmart, to discuss
what’s new in TV advertising.


On the show you’ll learn:


·      What Addressable TV is


·      The requirements for
businesses to use AdSmart


·      Why a really good
understanding of your target audience is needed to be successful
with TV ads and some of the targeting options available


·      Why it’s important to test
and learn with your ads and budget


·      Some of the reasons
businesses have avoided TV ads in the past and why it’s more
affordable and accessible than ever


·      Some of the
common myths about modern TV advertising
and why they aren’t true


·      Which sectors are most
successful when it comes to modern TV ads


·      What Steve is
really excited about when it comes to the future of TV advertising


CONNECT WITH STEVE/SKY ADSMART


·      https://www.adsmartfromsky.co.uk/


·      https://www.linkedin.com/in/steve-wild-90a58014/


·      stephen.wild@sky.uk


·      https://www.adsmartfromsky.co.uk/case-studies-selection/


CONNECT WITH SCOTT:


·      scott.colenutt@sitevisibility.com


·      https://www.linkedin.com/in/scottcolenutt


CONNECT WITH SITEVISIBILITY:


·      https://www.sitevisibility.co.uk/


·      https://www.youtube.com/user/SiteVisibility


·      https://twitter.com/sitevisibility


·      https://www.facebook.com/SiteVisibility


·      http://instagram.com/sitevisibility


Hosted on Acast. See acast.com/privacy for more information.