#705 How to Deliver Results with Online PR with Cheryl Crossley & Sarah-Jayne Taylorson

In this episode we’re joined by Cheryl Crossley, head of digital
PR at IDHL Group & Sarah-Jayne Taylorson, Digital PR
Consultant at NORTH. Cheryl and Sarah Jane share insights into
the evolving landscape of online PR, the importance of
integrating digital PR with traditional PR, and the factors
contributing to a successful digital PR campaign. They delve into
the ideation process and the challenges of pitching to online
publications and offer valuable tips on building relationships
with journalists. Additionally, they discuss essential tools and
resources for PR professionals, such as TikTok and the Grapevine
newsletter, and how to stay informed about emerging trends. With
valuable perspectives and practical advice, this episode provides
a deep dive into the world of online PR and offers valuable
insights for marketing professionals.


In this episode:


00:00 Trends in online PR and marketing.


05:57 Successful digital PR should involve more than just
backlinks.


13:29 Journalists face intense pressure handling overwhelming PR.


14:47 Encouraging personalized journalist relationships.


19:54 Closing remarks: guests recommended resources.


Resources mentioned in this episode:


TikTok trends


Flipboard


Grapevine newsletter


 


More about our guests:


 


Cheryl is Head of Digital PR at WMG, and has worked in the
industry for 15 years. She has experience delivering PR
strategies for clients in a broad range of sectors. She has
previously spoken at brightonSEO, presenting talks on the Value
of Brand Mentions and the Rise of No Follow Links.


 


Connect with Cheryl here:


https://www.linkedin.com/in/cheryl-crossley-57037264


https://www.idhlgroup.com/about/who-we-are 


 


 


Sarah-Jayne is a Digital PR Consultant at Newcastle-based agency,
NORTH. With over 3 years in-house experience, she is now working
agency-side leading on iconic brands such as HelloFresh, Green
Chef and Bensons for Beds.


 


Connect with Sarah-Jane here:


X @sarahjanepr


https://www.wearenorth.co.uk


https://www.linkedin.com/in/sarah-jayne-taylorson/


 


 


 


To find out more about us and the show visit
https://internetmarketingpodcast.org


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comment if you enjoyed the show.


 


Connect with us if you’d like to work with us, you’d like to
feature on the podcast, or you have a guest or topic
recommendation. Email kelvin@brightonseo.com or…


https://www.linkedin.com/in/kelvinnewman/


https://twitter.com/kelvinnewman


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Hosted on Acast. See acast.com/privacy for more information.